PACIFIC NDT
How TitanX Transformed Pacific NDT’s Lead Quality and ROI
“We were wasting money and time chasing leads
that didn’t match our business at all.”
– Pacific NDT Team
that didn’t match our business at all.”
– Pacific NDT Team
THE CHALLENGE:
Great Brand,
Poor Visibility
In early 2024, Pacific NDT was investing heavily in digital advertising, but with poor returns. The main issues included:
Irrelevant Leads
Including calls for medical X-rays instead of industrial solutions
No Negative Keyword Strategy
Leading to ads appearing in unrelated sectors
No conversion tracking
Making ROI measurement impossible
Ad competition
From non-industry businesses like medical clinics
OUR STRATEGY:
From Audit to Execution
Precision Overhaul
- Refined Google Ads keyword targeting with a powerful negative keyword strategy.
- Rewrote ad copy for higher relevance, reaching “Excellent” ad strength.
- Implemented conversion tracking to measure real ROI.
- Conducted daily ad optimizations.
Expanded Strategy
- Redesigned the website to improve user experience and conversions.
- Launched focused SEO campaigns targeting NDT-related search terms.
- Ran targeted social media campaigns to build brand authority includes Brand Essentials
THE RESULTS:
Tangible, Trackable Growth
qualified leads
per week
0
+
profitable Ad strategy
+
0
ROI
on Google
#
0
Ad Campaign Transformation
- FIRST PLACE IN CHAT GPT
- Irrelevant calls dropped drastically
- Implemented conversion tracking to measure real ROI
- Lead quality vastly improved
- Budget efficiency increased significantly
SEO Gains
- TOP 1 ON GOOGLE
- Powerline X-Ray product went from page 6 to #1 on page 1
- Multiple products now rank on the first page
- Products also appear prominently in ChatGPT prompt responses
Let’s Work Together
Let’s build the engine that elevates your brand and
drives measurable growth.