DYNABOOK
Driving B2B Excellence:
Titan’s Digital Strategy for
Dynabook India
THE CHALLENGE:
Reaching the
Right Enterprise
Audience
Dynabook India serves a B2B market, selling business laptops to enterprise customers, but most online search demand for “laptop” is driven by consumer audiences. The challenge was to strike a balance between keywords that capture relevant enterprise interest and those that don’t, without excluding legitimate potential business buyers.
Consumer-Heavy Search Demand
High search volume from non-B2B users diluted campaign effectiveness.
Misaligned Clicks & Leads
Many leads were irrelevant (consumer / low-budget traffic).
Competitive B2B Landscape
Indexing alongside other major brands while maintaining efficiency was difficult.
Platform Complexity
Requiring both search (Google) and professional network (LinkedIn) approaches.
OUR STRATEGY:
Precision Targeting +
Performance Optimization
TitanX implemented a focused digital strategy using Google Ads and LinkedIn campaigns, combined with smart keyword management and ongoing optimization to improve lead relevance.
Keyword Analysis & Negative Keyword Strategy
- Targeted B2B Keywords
Selected terms that captured enterprise intent and excluded irrelevant consumer traffic. - Identified & Added 2000+ Negatives
Filtered out low-budget, personal-use, gaming, and student-oriented searches.
Ad Copy
& Creative
Optimization
- LinkedIn Creative Testing
Multiple LinkedIn creatives were evaluated; top performers were scaled. - Offer-Driven Messaging
In later months, ads featured specific value offers to improve lead capture.
Platform
Adjustments
- Search Ads Focus
YouTube and display ads were dropped to optimize budget toward higher-intent search and LinkedIn audiences. - Tracking & Analytics
Looker Studio dashboards and Google Tag Manager tracking were established for full performance visibility.
THE RESULTS:
Higher Quality Leads & Competitive Presence
Titan’s adjustments brought measurable improvements in lead quality and campaign performance, notably reducing irrelevant form submissions and improving enterprise engagement.
Lower Irrelevant Leads
Leads dropped from 328 → 159, reflecting fewer low-quality clicks.
Improved LinkedIn Results
Monthly leads grew from 8 → 18 after optimizing creatives and offer messaging.
Increased B2B Search Engagement
Clicks from business-related search terms rose, showing better targeting alignment.
Competitive Auction Placement
Dynabook began competing with major brands like Dell, Lenovo, and Apple on search top-page metrics.
Let’s Work Together
Let’s build the engine that elevates your brand and
drives measurable growth.